tag:blogger.com,1999:blog-5709701092474757409.post-89631415691282135622007-11-30T08:52:00.000Z2007-11-30T09:05:27.055ZSpeaking at the recent <a href="http://www.iabuk.net/">Internet Advertising Bureau's </a>annual Engage conference in London Google's UK MD, Matt Brittin suggested that 25% of all searches end in a purchase.<br /><br />However, this does not appear to be the case in the travel sector as Brittin goes on to say that an average user looking for a travel product would make 12 searches, visit 22 sites and take 29 days before they ultimately made their booking.llnoreply@blogger.com