tag:blogger.com,1999:blog-5709701092474757409.post-27449400419143253702008-01-11T15:52:00.000Z2008-01-11T16:00:29.839ZAccording to the PhoCusWright Consumer Travel Trends Survey the year 2007 was the first in which more travel was purchased online than off-line in the U.S.<br /><br />The report goes on to predict that "the gap between online and off-line will continue to widen as more and more travelers shift behavior to online shopping and buying." The study said that 51% of U.S. travel was booked online in 2007, and it projected that percentage to increase to 56% in 2008 and 60% in 2009. <br /><br />Interestingly, the survey also suggests that the more complex travel products, such as package holidays, are being purchased less frequently online, while simple products like plane tickets and car hire are being purchased more frequently.llnoreply@blogger.com