tag:blogger.com,1999:blog-5709701092474757409.post-25757686874963498372007-11-22T12:32:00.000Z2007-11-23T08:19:37.465ZAccording to David Feldman from Iprospect, speaking at <a href="http://searchmarketingexpo.com/travel/">SMX Travel@PhoCusWright</a>, 67% of online searches are driven by an offline "impression" such as word-of-mouth, TV, Radio, brochures etc. <br /><br />In other words, online searches are heavily impacted by offline marketing activities. Most search marketers are aware of the power of offline promotion to drive traffic to websites, but 67% does seem to be a suprisingly high percentage.<br /><br />Presumably this is a global average and includes the huge volume of searches that are stimulated by news and media coverage. For example, the most used search phrases at any one time are often related to news events or to celebrity names. <br /><br />The percentage of traffic to most travel websites that has been generated by offline "impressions" is likely to be much less than 67%.llnoreply@blogger.com