UK holiday spend to be slashed “by as much as 50%” this year

One in four Brits are looking to spend less on their holidays by as much as 50% this year.

And almost half of people (48%) are more likely to shop online to capture the best deals to save money, according to a new study.

The majority (87%) of the 2,028 consumers surveyed in the first week in January had held off from booking holidays during the Christmas period when travel companies traditionally start advertising early booking discounts.

The online travel sector has witnessed the biggest growth in bookings across the retail sector, according to a recent survey conducted by eDigitalResearch.

It found that 12% more people booking travel products online this year than last.

With more people moving online, customer expectations are growing as a result of the increased convenience and control that the online space affords them, the research company claimed.

Read more at Travelmole