ComScore data reveals that across the US, UK, Germany, France, Italy and Spain, there were almost 7 million mobile browsers that accessed remote services or information related to travel, a significant shift given that only a few years ago this number would have been very close to zero. However, EyeforTravel Research clearly shows that is not just mobile web browsing that is impacting the travel industry. Mobile has started to impact across all the consumer touch points.
Read more at EyeforTravel.
Thursday, 2 July 2009
Consumers accessing travel sites via mobile browsers soars
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