Endless Vacation Rentals by Wyndham Worldwide and PhoCusWright recently released a report on the $24 billion US vacation rental industry which it described as "one of the untapped travel segments that is poised for significant change and growth".
What becomes evident from "PhoCusWright's Vacation Rental Marketplace: Poised for Change" is that this huge travel market sector is dependant on the internet for its growth. According to the report two thirds of vacation rental guests researched online for their last trip and 20% of online travel shoppers booked a vacation rental in the past year
The report suggests that vacation rental guests are well-off, well-traveled, well-educated and savvy Internet users.
Friday, 24 October 2008
Vacation Rental Business Dependent on Internet
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