More than half of UK travellers now book online.

From Travel Mole.

A recent Ipsos MORI poll for ABTA shows that more than half of UK travellers book their holidays and travel online. A total of 57% of people booked their last foreign holiday online, with just 19% doing so by telephone.

The 25 to 44 year old age group were the most web-savvy with 68% saying they booked their last holiday online.

The survey of 702 people found that holidaymakers in the Greater London region were the most likely to book a holiday online (68%) compared to the West Midlands, where holidaymakers were least likely to book online (45%).