From Travel Mole.
An analysis of the websites of 115 Advantage agents in the UK found only 12% scored well when it came to search engine optimisation. According to Click with Technology (CWT), which carried out the analysis, the majority of the independent agents’ websites did not appear at all in searches with Google, Yahoo and MSN.
Only 35% had enough links pointing to their domain to maximise their search engine optimisation and only 49% scored well when CWT looked at indexed pages.
Websites scored better when judged for their content, with 82% of homepages having a clear purpose. But only 29% of websites did a good job of displaying offers and pricing.
Looking at all criteria – content, design and appearance, usability, web-user interaction, e-commerce and search engine performance – Advantage agents scored 63% overall.
Wednesday, 8 October 2008
Agents' websites score badly on search engine optimisation
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1 comments:
Too many online travel operators that came from traditional travel distribution side has no clue how to market their sites online. Some are hesitant to spend money on online marketing, but expect to gain visibility online.
Most successful travel sites are those manage by non-traditional travel professionals that are technology literate.
Executing online travel marketing cannot be generalize, an online marketer needs to understand the market segmentation.
http://travelstrategybusiness.com/travel-tourism-seo/
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