Yahoo and Google have reached an agreement which will see Yahoo use the search engine giant's advertising technology. Under the agreement, Google ads will appear alongside some Yahoo search results in the US and Canada. There are no announcements as yet as to when this arrangement will roll out in Europe.
Yahoo said the agreement with Google could be worth up to $800m (£410m) in additional revenue every year.
"This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology," said Eric Schmidt, Google chairman and chief executive.
"We believe that the convergence of search and display is the next major development" in online advertising industry, said Yahoo chief executive Jerry Yang.
The partnership will initially last for three years, but could last up to 10 if Yahoo decides to renew.
More details will follow.
Friday, 13 June 2008
Yahoo and Google agree online ad deal
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