The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a "huge revolution", Google Inc Chief Executive Eric Schmidt said on Friday at World Economic Forum in Davos, Switzerland.
Although consultancy firm Forrester predict mobile ad revenues of under $1 billion by 2012, Schmidt countered this figure by claiming that the mobile Web was reaching a tipping point.
"It's the recreation of the Internet, it's the recreation of the PC (personal computer) story and it is before us -- and it is very likely it will happen in the next year," Schmidt told a panel at the World Economic Forum.
Google aims to be a prime mover by launching an open U.S. wireless network.
Tuesday, 12 February 2008
Mobile web set to unleash a "huge revolution" says Google CEO
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